Insights, unwrapped.

AI-powered tools are everywhere, but too often they sacrifice trust, adaptability, and accuracy in the rush to automate. We explore why keeping humans in the loop is the key to driving better outcomes—especially those that apply to understanding and acting on customer feedback.

How keyword-based tools actually work, how clustering-first approaches offer a fundamentally different (and, we argue, better) model, and why this discussion matters for the customer intelligence platform you choose.

Fast with food isn’t enough: Why the best brands need to be fast with feedback too.

Customer analytics tools often come with bold promises. But despite their advanced features and apparent sophistication, the task of uncovering truly actionable insights from your data often still falls back on you.

A real-time alert from Unwrap found an audio issue connected with the Pinterest app. Let's take a look.

Get a behind-the-scenes look at our new brand and how it reflects our mission—to fill the world with products people love.

Read why the co-founders of Unwrap decided to build the future of customer intelligence, and what's next for the industry-leading company.

The sheer volume of customer feedback can be overwhelming, let alone finding the patterns and pulling important insights. That's where machine learning comes in.

When you invest in a new tool, you want to be confident that it will deliver on what you need. This guide lays out what you can expect when you partner with Unwrap.

VoC meetings can inspire your internal teams to create better products and experiences for your customers—when you follow these four steps.

Strategic brands understand that customer insights isn’t just data–this feedback is what can help teams navigate a frequently changing market. And come out on top.

Thanks to AI-powered platforms, we're entering new era of customer feedback management. One that's smarter and more efficient.

VoC programs allow businesses to shed light on what really matters to customers, so long as they're built with the right technology.

Read why collecting customer feedback isn't a nice to have—but rather an essential tool in building a business that stands the test of time.

Read what creating a CX framework without your customers looks like—and why that approach is a ludicrous idea.

If you want to understand your customers at scale, using a tool for customer sentiment analysis will only get you so far. Read why.

Read how you can use AI text analysis to make sense of your customer feedback data at scale—fast.

Why you could be missing a key part of the customer picture if you're not reviewing anecdotes on a regular cadence.

Read about the product bug that's costing McDonalds (Mc)millions, and how Unwrap found it.

Kevin O'Connor discusses qualities associated with a successful entrepreneur and how he evaluates new investments.

Amon Wong discusses how to manage a new community and how to incorporate feedback into the product.

Ivan Bercovich discusses what he thinks will be disrupted by AI, his invest thesis, and what he loves about Unwrap.

Peloton users don't hesitate when it comes to leaving feedback. Read what Unwrap found from their publicly available data.

How a product operations manager helps teams operate effectively and create customer-centric products.

How Housecall Pro uses Unwrap to remove the bias of PMs and what role customer feedback plays in their strategic planning.

What a PM at Github loves about Unwrap and how they handled customer feedback before partnering with us.

Snapchat's My AI chatbot did not land well with users, and Unwrap uncovered why.